An invite sent to tier one beauty media for a luxury skincare and cosmetics brand special event.
The goal of the project was to seamlessly incorporate information about a new product launch with the announcement of a new spokesperson, as well as include a component that would keep the brand name in front of influential editors.
We incorporated a magnifying glass to highlight a key product claim. When pressed, the magnifying glass illuminated a teaser message about the product and the event. Underneath the glass was a larger invitation with all the event details. The elegant box featured the brand name and was designed for editors to be able to reuse.
Brochure created for the launch of a new facial sunscreen for a luxury skincare brand.
Brochure created for the launch of a luxury skincare brand's new firming serum.
Brand restage brochure
Brochure targeted at key stakeholders announcing the new brand direction for a luxury skincare line.
Color trend guide
19-page seasonal trend guide for luxury color cosmetics brand.
28-page media guide about the history and product line of an environmentally-friendly home care brand.
A monthly email newsletter for a luxury beauty brand with around 150,000 subscribers.
I collaborated with sales, marketing, and the art director to reimagine the strategy and redesign the layout of the newsletter, resulting in an open rate of 32%, click-through rate of 23% and a 10% forward rate.
I also established an editorial calendar with brand manager and wrote all the copy each month.
Home products catalog
A 16-page product catalog for an environmentally-friendly home care brand.
LuXury Eye sampler
An informative wrap for a luxury eye cream, created to hold a sample of the product.
LuXury cream sampler
A product brochure designed to hold a sample of a luxury brand facial cream.
National MarCom Platinum Award
Luxury beauty brand media invitation for an event to meet new brand spokesperson.
The goal of the project was to create an invite that would not only entice the media to attend the event, but also have a component that would keep the brand name in front of influential editors. The invite also had to be on brand, incorporate product, and feature the news hook of the new spokesperson. For many members of the media, this invite would be their first introduction to the brand.
I partnered with the art director to develop the concept of a layered box. Each layer was topped with a card that read "She is..." and then a word that could both describe the spokesperson and the product contained in that layer. On the reverse of the card was copy that contained information about the product and would continue to lead them through the other layers of the box. In the final layer was the "reveal" of the spokesperson's name and the official event invitation. The box was tied up with a bow and a tag that read "Join us for an exclusive evening with our special guest."